Agentic retail media for marketplaces | Particular Audience
Marketplaces can run agentic retail media by letting sellers pick products that surface, labelled, in the marketplace's AI assistant when requests are.
Agentic retail media for marketplaces
Marketplaces can run agentic retail media by letting sellers pick products that surface, labelled, in the marketplace's AI assistant when requests are strong matches, with the marketplace setting caps and rules.
Many sellers, one answer
Relevance and caps matter more when many sellers compete for few slots.
Seller setup
Sellers pick products or collections, as in Sponsored Prompts.
Reporting
Sellers see impressions, clicks and sales from conversations, separately from site ads.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
Frequently asked questions
Can small sellers compete?
Relevance comes first, so a well-matched product can appear without the highest bid budget.
Who sets caps?
The marketplace.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- Smart fridge replenishment advertising: Smart fridge replenishment advertising suggests a reorder or a sponsored alternative on a fridge screen when an item is estimated to be running low. The.
- Sponsored substitutions in grocery chat: When a grocery item is out of stock, a chat assistant can offer relevant substitutes, and one can be a labelled sponsored alternative. The shopper.