Retail discovery and retail media use cases by vertical | Particular Audience
How grocery, fashion, beauty, homeware and sporting goods retailers use AI search, recommendations, bundles and onsite retail media.
Each vertical sells differently. These guides show how search, recommendations, bundles and retail media apply to one type of retailer.
- Retail media for grocery retailers: How grocery retailers run sponsored products and supplier-funded offers inside search and listings without hurting basket building.
- Site search for fashion ecommerce: Why fashion search needs vector understanding and visual similarity, and how to turn sold-out and no-result pages into the next click.
- Product recommendations for health and beauty retailers: How beauty and pharmacy retailers personalise recommendations around routines, replenishment and complementary products.
- Product bundles for furniture and homeware retailers: How furniture and homeware retailers use AI-selected bundles to raise basket value across rooms and collections.
- Retail media for sporting goods retailers: How sporting goods retailers launch onsite retail media with brand partners and prove brand growth beyond the clicked product.
- Improve retail media relevance without replacing your ad server: Assess a retail media relevance layer around your current ad server. Define data inputs, decision ownership, fallback behaviour and a measurable pilot.
- Sell sponsored products on your own Shopify store: Plan supplier-funded sponsored products on your Shopify store. Assess eligible inventory, placements, campaign operations, disclosure and reporting.