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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Personalised Promotions | Particular Audience

Decide which eligible shoppers see an approved offer using audience, search-intent, semantic and browse-behaviour signals across display, video and product-level formats.

Personalised Promotions

Target eligible offers with retail media signals.

Works with

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  • Trade Media — Supplier-funded savings, governed like media.

Outcomes it moves