Visual search ads on smart glasses | Particular Audience
With visual search on smart glasses, a shopper looks at an item and sees visually similar products from the retailer's catalogue. One can be a labelled.
Visual search ads on smart glasses
With visual search on smart glasses, a shopper looks at an item and sees visually similar products from the retailer's catalogue. One can be a labelled sponsored match, chosen because it looks and fits like the item.
How it works
The image is matched with Visual Search; similar products are scored; relevant sponsored products enter the auction.
In the overlay
Keep it short: one or two products, a "Sponsored" label, and actions such as find in store or add to list.
Privacy
Only process images the shopper chose to search with.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
Frequently asked questions
Which glasses does this support?
Any device the retailer's app runs on; no hardware partnership is implied.
Is this live?
It depends on the retailer's own device integration.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- Smart fridge replenishment advertising: Smart fridge replenishment advertising suggests a reorder or a sponsored alternative on a fridge screen when an item is estimated to be running low. The.
- Sponsored substitutions in grocery chat: When a grocery item is out of stock, a chat assistant can offer relevant substitutes, and one can be a labelled sponsored alternative. The shopper.