How to add retail media to a voice assistant | Particular Audience
Add retail media to a voice assistant by limiting answers to one or two options, naming any sponsored option as sponsored, and asking the shopper to.
How to add retail media to a voice assistant
Add retail media to a voice assistant by limiting answers to one or two options, naming any sponsored option as sponsored, and asking the shopper to confirm before adding anything.
Fewer slots
Voice answers hold one or two products, so relevance thresholds should be higher than on screen.
Say it
"A sponsored option is …" before the product name.
Confirm
Never add a sponsored item without a yes.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
Frequently asked questions
Can voice ads run on CPM?
Yes, counting each spoken, labelled mention as an impression.
What about smart speakers in the kitchen?
They work well for replenishment, with consent.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- How to monetise an AI shopping assistant: To monetise an AI shopping assistant, connect it to a product search that returns relevant sponsored products, label them in answers, cap how many appear,.
- How to launch Sponsored Prompts: Launch Sponsored Prompts by choosing one AI surface, inviting advertisers to pick products or collections, setting the relevance threshold and sponsored.