digiDirect implemented PA’s technology on its site in the lead-up to last November’s Black Friday sales event. While we initially believed it might take weeks or months for the algorithms to build up sufficient data to improve recommendations, we began to notice changes in customer behavior in December.

People were adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.

This uplift of 30 per cent year-on-year has been especially pleasing as accessories tend to offer slightly higher margins.

Automated bundles are the lowest hanging fruit on any eCommerce website. Growing order values is great but margin efficiency from merchandiser time savings, increased units per transaction and being able to send more items per delivery is an incredible value proposition.

PA managed everything from creative design through to implementation, reporting, and even a comprehensive AB test so the team at Hotel Chocolat only had to approve widgets to go live for a massive sales uplift.