Automated bundles are the lowest hanging fruit on any eCommerce website. Target has seen significant impact on units per transaction and revenue per visitor with PA's AI Powered Bundles.
At full roll out the ROI on attributed sales extrapolates to a whopping 1200x, with a 384x return on incremental sales uplift from post-impression AB testing.
Top categories included Toys, Dolls & Figurines, Clothing, Lego, Gaming. Followed by Home Decor, Bikes & Scooters and, Beauty.