Particular Audience Blog

Discover the latest trends, tech and people shaping the future of commerce.


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LearnWhy Retail Media is a Rapid Profit Growth Opportunity for Retailers and Brands
2022-12-19T21:00:00+0000   |   James Taylor, Caitlin McCartney, Nick Wubben
LearnThis is What Savvy AI Investors Look For
2022-11-14T21:00:00+0000   |   James Taylor & Caitlin McCartney
LearnHow Price Matching Helps Retailers Win in a Downturn
2022-08-07T22:00:00+0000   |   Caitlin McCartney


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TrendingHow Retailers Can Prepare for a Cookieless Future 
2022-06-29T22:00:00+0000   |   Caitlin McCartney
TrendingHow to Leverage AI for Customer Experience in Ecommerce
2022-06-08T22:00:00+0000   |   Caitlin McCartney
TrendingAdvertising Is Dead, Long Live Retail Media
2022-02-03T21:00:00+0000   |   James Taylor & Caitlin McCartney


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Community2022 EOY Product Memo
2022-12-22T21:00:00+0000   |   Patrick DiLoreto
CommunityQ&A with Fabio Cancemi: Senior Account Manager at Particular Audience
2022-08-16T22:00:00+0000   |   Caitlin McCartney
CommunityWhy Every Startup Needs a Growth Engineer
2020-12-03T21:00:00+0000   |   Caitlin McCartney


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PressCMO Magazine Shares How DigiDirect Uses Particular Audience to Drive Revenue Growth
2022-03-20T09:00:00+0000   |   Rochelle Ritchie
PressAustralian Financial Review Exclusive on Particular Audience Series A Funding 
2022-01-11T21:00:00+0000   |   Rochelle Ritchie
PressCEO and Founder James Taylor Shares the Benefit of Using Product Data NOT Customer Data to Engage Customers on Add to Cart
2022-02-01T21:00:00+0000   |   Rochelle Ritchie

Our Products

Retail Media

Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.

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Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata.

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Price Beat

2x conversions with real time, MAP compliant competitor price beat technology that guarantees you always have the best price.

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Automate product bundles using advanced AI. Drive up to 60% increase in Units Per Transaction, performance pricing available.

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Latest Posts

PressParticular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon
Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers. 
4 Dec 2021   |   The PR Group
PressTechCrunch Features Particular Audience Series A Funding
We’re excited to share our feature in TechCrunch following Particular Audience’s recent Series A funding announcement.
4 Feb 2022   |   Rochelle Ritchie
PressCEO and Founder James Taylor Shares the Benefit of Using Product Data NOT Customer Data to Engage Customers on Add to Cart
Particular Audience Founder and CEO James Taylor recently featured on leading Australian eCommerce podcast Add to Cart.
2 Feb 2022   |   Rochelle Ritchie