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Particular Audience Blog

Discover the latest trends, tech and people shaping the future of commerce.

Featured Posts

LearnWorking with Particular Audience - FAQs
We answer your questions about the PA integrations process.
4, Sep 2022   |   Beth Smith
LearnThe Ultimate Guide to AI Product Bundles
2, Aug 2022   |   Patrick DiLoreto and Caitlin McCartney
LearnHow Price Matching Helps Retailers Win in a Downturn
0, Aug 2022   |   Caitlin McCartney

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LearnHow Price Matching Helps Retailers Win in a Downturn
2022-08-07T22:00:00+0000   |   Caitlin McCartney
LearnThe Ultimate Guide to AI Product Bundles
2022-08-09T22:00:00+0000   |   Patrick DiLoreto and Caitlin McCartney
LearnHow YouTube’s Recommendation System Works
2021-02-04T21:00:00+0000   |   Josh Flynn

Trending

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TrendingHow Retailers Can Prepare for a Cookieless Future 
2022-06-29T22:00:00+0000   |   Caitlin McCartney
TrendingHow to Leverage AI for Customer Experience in Ecommerce
2022-06-08T22:00:00+0000   |   Caitlin McCartney
Trending4 Ways Retailers Can Optimize in a Downturn
2022-05-08T22:00:00+0000   |   Caitlin McCartney

Community

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CommunityQ&A with Fabio Cancemi: Senior Account Manager at Particular Audience
2022-08-16T22:00:00+0000   |   Caitlin McCartney
CommunityQ&A with Sahan Wimalasiri: Senior DevOps Engineer at Particular Audience
2022-06-06T22:00:00+0000   |   Rochelle Ritchie
CommunityHere’s a Peek Inside the Annual PA Executive Offsite
2022-04-12T22:00:00+0000   |   Rochelle Ritchie

Press

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PressCEO and Founder James Taylor Speaks to Netflixication of Ecommerce and Product Personalization on At The Coalface Podcast
2022-03-02T21:00:00+0000   |   Rochelle Ritchie
PressCEO and Founder James Taylor Shares the Value of Contextual Advertising in a Third Party Cookieless World on the Platform Diaries Podcast
2022-03-15T21:00:00+0000   |   Caitlin McCartney
PressHead of Ecommerce at Tommy Hilfiger & Calvin Klein Joins Ecommerce Tech Startup Particular Audience to Lead Product
2022-02-01T21:00:00+0000   |   Rochelle Ritchie
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Merchandising

Boost and bury items based on regional preferences, local availability, brand promotion, and stock liquidation.

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Search - Textual & Visual

Computer vision and natural language processing combine to deliver 10x improvement in onsite product search.

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Retail Media

Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.

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Recommendations

Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata

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Latest Posts

PressParticular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon
Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers. 
4 Dec 2021   |   The PR Group
PressTechCrunch Features Particular Audience Series A Funding
We’re excited to share our feature in TechCrunch following Particular Audience’s recent Series A funding announcement.
4 Feb 2022   |   Rochelle Ritchie
PressCEO and Founder James Taylor Shares the Benefit of Using Product Data NOT Customer Data to Engage Customers on Add to Cart
Particular Audience Founder and CEO James Taylor recently featured on leading Australian eCommerce podcast Add to Cart.
2 Feb 2022   |   Rochelle Ritchie

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