Particular Audience Blog
Discover the latest trends, tech and people shaping the future of commerce.
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LearnHow to Get Your Product Bundling Strategy Right
With inflation rising, DTC companies are betting on bundles to drive sales.
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Merchandising
Boost and bury items based on regional preferences, local availability, brand promotion, and stock liquidation.
Search - Textual & Visual
Computer vision and natural language processing combine to deliver 10x improvement in onsite product search.
Retail Media
Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.
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Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata
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LearnHow YouTube’s Recommendation System Works
To understand how YouTube’s recommendation system works, we have to look at three issues YouTube has to solve to provide its customers with a best in class recommendation experience.
LearnAn Introduction to A/B Testing
A/B tests come about through identifying a problem, and then crafting a hypothesis around this problem.
PressParticular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon
Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers.
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