Particular Audience Blog

Discover the latest trends, tech and people shaping the future of commerce.

LearnView all posts
Learn'Consumers Rarely Notice Inflation'
2022-03-10T22:00:00+0000   |   James Taylor, Caitlin McCartney and Ateeqa Asif
Learn3 Ways Retailers Can Optimize their Online Store
2022-04-12T22:00:00+0000   |   Patrick DiLoreto & Caitlin McCartney
LearnHow YouTube’s Recommendation System Works
2021-02-04T21:00:00+0000   |   Josh Flynn
TrendingView all posts
TrendingAdvertising Is Dead, Long Live Retail Media
2022-02-03T21:00:00+0000   |   James Taylor & Caitlin McCartney
Trending3 Ways Personalization Improves Customer Experience in Ecommerce
2022-02-17T21:00:00+0000   |   Patrick DiLoreto & Caitlin McCartney
TrendingCustomer Data Platforms, the Future of Personalization in Ecommerce?
2022-02-26T21:00:00+0000   |   James Taylor & Caitlin McCartney
CommunityView all posts
CommunityHere’s a Peek Inside the Annual PA Executive Offsite
2022-04-12T22:00:00+0000   |   Rochelle Ritchie
CommunityQ&A with Lindsay Hatton: GM of North America and Head of BD at Particular Audience
2022-03-17T21:00:00+0000   |   Rochelle Ritchie
CommunityQuarterly Product Update
2022-05-15T22:00:00+0000   |   Patrick DiLoreto

Our Products

Merchandising

Boost and bury items based on regional preferences, local availability, brand promotion, and stock liquidation.

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Search - Textual & Visual

Computer vision and natural language processing combine to deliver 10x improvement in onsite product search.

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Retail Media

Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.

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Recommendations

Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata

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Latest PostsView all posts
LearnHow YouTube’s Recommendation System Works
To understand how YouTube’s recommendation system works, we have to look at three issues YouTube has to solve to provide its customers with a best in class recommendation experience.
4 Feb 2021   |   Josh Flynn
LearnAn Introduction to A/B Testing
A/B tests come about through identifying a problem, and then crafting a hypothesis around this problem.
4 Feb 2021   |   Langton McCombe
PressParticular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon
Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers. 
4 Dec 2021   |   The PR Group