Data Services
Now you can get the insights you need to take appropriate action on merchandise promotion, allocation and purchase depth.
You can convert more high-intent shoppers through similar item discovery when their size, variant or SKU is unavailable.
OUT OF STOCKS
A $984bn Problem
According to IHL, retailers alienate customers and lose billions due to poor inventory practices. Costing retailers an estimated $984bn globally.
OOS See Similar
Out-of-Stock See Similar
See Similar buttons increase engagement and click-throughs from listing pages, SERP, and product recommendation carousels, by enabling real-time, in-moment, customer-led discovery of similar items.
Crucially, on OOS size variants we were able to filter next best item to customers, increasing session conversion rate proportionate to stockouts at that time.
*Revenue uplift depends on % OOS e.g. for fashion retailers, if you have 50% stockouts, this can double sales. If you have 20% stockouts this can increase sales +25%. 10% ~ +11%, etc.
OOS See Similar
INSIGHTS & ANALYTICS
Increase Cash on Hand & Reduce Markdowns
Leverage PA's Boost Merchandising across our Search, Merch and Recommendation product areas to move stock *before* you need to put it on markdown.
ANALYTICS
Make Informed Decisions
Now you can get the insights you need to take appropriate action on merchandise promotion, allocation and purchase depth.
Particular Audience leverages your omni-channel transactional, search and browse data to understand how your merchandising, assortment, allocation and availability helps or hinders your retail business.
Analytics-as-a-Service
Choice Modelling
Optimize assortment by looking at the sale rate of items against one another, when both items are considered in a journey.
Dependency Modelling
Identify items whose availability is depended upon for the sale of other items. Reducing the impact of stockouts on associated item conversion.
Allocation Intelligence
Geo-local stock depth analysis informs buying teams and merch migration decisions. Helping you meet demand, enable BOPIS and leverage store base fulfilment to minimize landed cost.
Demand Forecasting
Stock depth and size analysis leveraging year-over-year trend data.
Product Area Analysis
Measure how boost and recommendation tactics influence Value per Unit and associated metrics.
Basket Mix Analysis
Measure how bundling, boost and recommendation tactics influence basket mix and basket margin.
AI powered contextual commerce
Exceptional eCommerce starts here.
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