Non-Endemic Media
Helping brands connect directly with millions of engaged consumers through personalized and targeted advertising. All within secure, 100% private, owned assets from classifieds, travel, bank and financial institutions.
Monetization
First-Party Data Monetization
Harness the power of exclusive first-party data to target customers based on real purchase behavior. With access to comprehensive anonymized search, browse and transaction histories, and made sense of through advanced machine learning algorithms, Particular Audience ensures that your brand reaches the right audience with precision.
Privacy First
Trust and Safety
Built on a foundation of trust and brand safety, Particular Audiences utilizes 100% anonymized transaction data to enable contextual prediction and 1:1, or 'segment of one', personalized promotions within secure, bank owned assets.
Market Leading Machine Learning & AI from The World's Leading Retail Media AI Platform
Particular Audience powers anonymized behavioral collaborative filtering for hundreds of websites and apps globally. Collaborative Filtering is the same technology behind Spotify Discovery and your bespoke Netflix interface, it powers news feeds and product recommendations across the internet.
For the first time, this is being applied to Classifieds, Travel, Banking, Credit Card, and Financial Institutions to capture intent. Particular Audience leverages the wisdom-of-the-crowd, in a secure and privacy preserving way. Promotions are pay-to-play by brand advertisers and retailers, while being accretive to the customer value proposition.
A win-win for customers, commerce institutions and advertisers.
AI POWERED NON-ENDEMIC MEDIA