Performance outcomes from real world campaign implementations.
ADVERTISER
Incremental Sales from Supplier Sponsored Products
Rip Curl was at first concerned that a proposed Retail Media capability on their largest national retail channel would mean all sales would become pay to play.
Particular Audience is able to measure organic sale rates through onsite product discovery, and automate relevant placement of sponsored products, to guarantee incremental uplift in share of voice and share of basket.
Rip Curl achieved a whopping 15x ROAS vs a target of 4-5x.
ADVERTISER
+46.3%
Increase in Share of Voice
15.3x
Return on Ad Spend
0.11c
Average Cost per Click
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White Globe Support: Data & AI Solutions to Conversion, Basket Size and Retail Media Growth