Democratizing access to cutting-edge AI for consumers and online retailers. The inspiration, tech and market opportunity behind PA.
MARKET MAP
Discovery Maturity Index
Discovery drives Awareness, feeds Consideration, enables Conversion.
AI has supercharged Discovery, reducing the workload for retailers and improving customer experiences.
Onsite Discovery ranges from keyword search and synonym solutions to advanced transformer-based vector AI.
Retail Media vendors should meet the same standards Discovery AI offers, many do not.
TL;DR
Flywheels-as-a-Service
We democratize the technology that makes Amazon great, for the rest of retail.
WORKING WITH US
White Glove Support
Beth, Head of Account Management talks about PA's service.
WHITE GLOVE SUPPORT
We Provide a Fully Managed Service
Management consulting followed by implementation ensures you're never left with a strategy you can't action. We guide your team through every step regardless of the complexity.
FAQ
Questions About PA
What does PA do?
Particular Audience applies machine learning in Search and Recommendations to drastically improve product discovery on an eCommerce website.
Particular Audience also offers various Pricing Intelligence solutions, as well as a Retail Media market place for supplier sponsored products for placement on multi-brand retail websites.
Where is PA based?
Particular Audience is a global company with offices in London, Sydney and Vancouver respectively servicing clients in EMEA, APAC and The Americas.
How does PA create value?
Particular Audience increases conversion rates, basket values and both customer and supplier loyalty through removing friction in product discovery. PA proves value through incrementality AB testing, engagement and attribution reporting, as well as longtail penetration testing.
How does PA democratize access to what makes Amazon great?
Amazon has a $40bn Retail Media business, built into a market leading search and recommendations stack. Revolutionizing how sellers can access buyers.
Particular Audience takes what makes Amazon great, and democratizes the technology for the rest of online retail.
PA does this with personalization, recommendation, search and bundling tools, powered by AI.
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We’re growing quickly, and always on the lookout for fresh minds.
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