We partnered with a leading white goods retailer to price beat Samsung products against 6 approved competitors. Participating items doubled sales.
Two variants displayed:
1) Confirming the retailer already has the best price, but still beating that price by $10 to $20,
2) Citing best price found elsewhere and beating that price by $10 to $20.
To preserve profitability, discount limits were defined at an item, brand, category and SKU level.