CASE STUDIES BY VERTICAL

Electronics, Appliances & Toys

Explore use cases, results and get ideas from some of the top brands in your vertical.

Price Beat

Price Beat on Music Equipment

We ran Price Beat and Best Price Affirmation across brands to drive a +209.5% uplift in conversion rate for Price Beat enabled items.

To avert discounts impacting margin, we also leveraged AI Powered Product Bundles to drive a +72.1% increase in AOV and a +42.4% higher units per transaction.

Bundles Popup UI vs In-Page Bundles = 39:61 split.

Price Beat

+210%

Lift in Session Conversion Rate

-6.6%

Discount Cost to Margin

Price Beat

Price Beat Cameras

We partnered with a leading camera retailer to price match Canon products against 6 approved competitors.

Two variants displayed:

1) Confirming the retailer already has the best price

2) Citing best price found elsewhere and making up the difference

Not only did the price match tool increase online conversions significantly, this helped the retailer gain market share in the highly competitive camera market.

Price Beat

+167%

Lift in Conversion with Price Match Discount

+66%

Lift in Conversion with Best Price Affirmation

Price Beat

Price Beat Appliances

We partnered with a leading white goods retailer to price beat Samsung products against 6 approved competitors. Participating items doubled sales.

Two variants displayed:

1) Confirming the retailer already has the best price, but still beating that price by $10 to $20,

2) Citing best price found elsewhere and beating that price by $10 to $20.

To preserve profitability, discount limits were defined at an item, brand, category and SKU level.

Price Beat

+102%

Uplift in Conversion on Participating Items

5.4%

Click Through Rate

14.5%

Click Conversion Rate

Price Beat

Price Beat & Best Price Affirmation

We partnered with a leading toy retailer to price-match LEGO products vs 3 competitors.

Two variants displayed:

1) Confirming the retailer already has the best price

2) Citing best price found elsewhere and making up the difference

Customers that triggered a price-match modal converted at a significantly higher rate than customers that did not.

Even confirming the site already had the best price drove significant uplift by converting price comparison shoppers.

Price Beat

+306%

Increase in Conversion with Price Beat Discount

+81%

Lift in Conversion for Best Price Affirmation

Bundles

AI Powered Bundling

Automated bundles are the lowest hanging fruit on any eCommerce website. That is especially true of the hobbies category with users adding a great deal of bolt-on items to their cart in a never ending sequence of DIY, world-building and gift centric shopping for hobby enthusiasts through the children.

Bundles

+20.6

AOV Uplift

17.5%

Conversion Rate

12.5%

Total Side Revenue Attributed

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