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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Non-Endemic Media

Helping brands connect directly with millions of engaged consumers through personalized and targeted advertising.

Non-Endemic Media

ML-Powered Non-Endemic Media

Helping brands connect directly with millions of engaged consumers through personalized and targeted advertising. All within secure, 100% private, owned assets from classifieds, travel, bank and financial institutions.

Monetization

First-Party Data Monetization

Harness the power of exclusive first-party data to target customers based on real purchase behavior. With access to comprehensive anonymized search, browse and transaction histories, and made sense of through advanced machine learning algorithms, Particular Audience ensures that your brand reaches the right audience with precision.

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Privacy First

Trust and Safety

Built on a foundation of trust and brand safety, Particular Audiences utilizes 100% anonymized transaction data to enable contextual prediction and 1:1, or 'segment of one', personalized promotions within secure, bank owned assets.

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Market Leading Machine Learning & AI from The World's Leading Retail Media AI Platform

Particular Audience powers anonymized behavioral collaborative filtering for hundreds of websites and apps globally. Collaborative Filtering is the same technology behind Spotify Discovery and your bespoke Netflix interface, it powers news feeds and product recommendations across the internet.

For the first time, this is being applied to Classifieds, Travel, Banking, Credit Card, and Financial Institutions to capture intent. Particular Audience leverages the wisdom-of-the-crowd, in a secure and privacy preserving way. Promotions are pay-to-play by brand advertisers and retailers, while being accretive to the customer value proposition.

A win-win for customers, commerce institutions and advertisers.

AI POWERED NON-ENDEMIC MEDIA

Smarter audience monetization starts here.

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