Relevant Retail Media Case Studies
Retailer and supplier evidence for sponsored products, sponsored search, display, attribution and relevance-aware retail media ranking.
Revenue earns the slot. Relevance keeps it.
Campaign evidence from retailers and suppliers using sponsored products, search, display, attribution and relevance-aware ranking.
The best retail media result is not the highest bid in isolation. It is paid placement that performs because it remains useful to the shopper.
How it works
- Qualify: Only eligible, in-stock and contextually relevant products enter the auction.
- Value: CPC, CPM, CPA and fixed commitments become comparable economic signals.
- Compose: Paid and organic results share one governed customer experience.
RICH retail media in market
Specific retailer deployments spanning sponsored products, sponsored display, rich media and relevance-governed ranking.
- Intersport Austria — Intersport Austria: five-week onsite-media launch and attributed brand-halo reporting. Sponsored Products and Sponsored Display generated 536,653 impressions, a reported 5.81× attributed SKU ROAS and 17.3× attributed brand-halo ROAS in the first five weeks live. Attributed ROAS is not a causal estimate.
- The Warehouse Group (TWG) — 5 weeks from signature to live across The Warehouse and Noel Leeming. Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
- Bosch (electronics retailer) — Gradient boosting: how Bosch grew share without breaking relevance. Boosting sponsored products proportional to their organic relevance lifted Bosch's share-of-voice, clicks and sales — and improved average click position — without forcing fixed ad slots or hurting the customer experience.
Measured results
- Intersport Austria: five-week onsite-media launch and attributed brand-halo reporting — Intersport Austria. Campaign performance: 17.3× Reported attributed brand-halo ROAS (sequential periods, not a holdout); 5.81× Reported attributed SKU ROAS; 536,653 Impressions; 1.30% CTR. Sponsored Products and Sponsored Display generated 536,653 impressions, a reported 5.81× attributed SKU ROAS and 17.3× attributed brand-halo ROAS in the first five weeks live. Attributed ROAS is not a causal estimate.
- Challenger vs Incumbent: how two suppliers won the same RMN — 8-Brand Retail Media Benchmark (Pet Retail). Campaign performance: 127× Peak challenger ROAS; $65k Incumbent sponsored revenue; +182% CTR vs Skai benchmark. Eight anonymized pet-retail brands, two ad-set types, two playbooks. Challengers won efficiency; incumbents won scale.
- 5 weeks from signature to live across The Warehouse and Noel Leeming — The Warehouse Group (TWG). Campaign performance: +126.1% Sponsored Product CTR (NL + TW); +90.9% Banner CTR (NL + TW); 3.35× ROAS (Noel Leeming); 4.50% Sponsored Product CCR. Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
- Gradient boosting: how Bosch grew share without breaking relevance — Bosch (electronics retailer). Campaign performance: +36% Share of Voice; +121% Share of Clicks; +11.8% Share of Sales; 11.4 → 9.6 Avg click position (faster). Boosting sponsored products proportional to their organic relevance lifted Bosch's share-of-voice, clicks and sales — and improved average click position — without forcing fixed ad slots or hurting the customer experience.
- Brand campaigns on the Boardriders retailer site — Boardriders. Campaign performance: +38.4% Share of Voice uplift. +38.4% uplift in Share of Voice on the retailer website.
- Re-platforming attribution and ROAS reporting — SurfStitch. Campaign performance: +33% Attribution improvement; Higher Return on Ad Spend. Cleaner attribution unlocked a +33% reported ROAS improvement.
- Relevance-first retail media on a beauty retailer — Face the Future. Campaign performance: 2.2% Avg CTR with Relevance; -87.3% CTR when Bid replaced Relevance; -82.5% Overall desktop CTR drop. Average 2.2% CTR on promoted-item campaigns. Switching from Relevance to Bid collapsed CTR to 0.28%.