Revenue earns the slot. Relevance keeps it.

Campaign evidence from retailers and suppliers using sponsored products, search, display, attribution and relevance-aware ranking.

The best retail media result is not the highest bid in isolation. It is paid placement that performs because it remains useful to the shopper.

How it works

• Qualify: Only eligible, in-stock and contextually relevant products enter the auction.
• Value: CPC, CPM, CPA and fixed commitments become comparable economic signals.
• Compose: Paid and organic results share one governed customer experience.

RICH retail media in market

Specific retailer deployments spanning sponsored products, sponsored display, rich media and relevance-governed ranking.

• Intersport Austria — Intersport launched onsite retail media — and proved brand growth in five weeks. Sponsored Products and Sponsored Display generated 536,653 impressions, 5.81× SKU ROAS and 17.3× brand-halo ROAS in the first five weeks live.
• The Warehouse Group (TWG) — 5 weeks from signature to live across The Warehouse and Noel Leeming. Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
• Bosch (electronics retailer) — Gradient boosting: how Bosch grew share without breaking relevance. Boosting sponsored products proportional to their organic relevance lifted Bosch's share-of-voice, clicks and sales — and improved average click position — without forcing fixed ad slots or hurting the customer experience.

Measured results

• Intersport launched onsite retail media — and proved brand growth in five weeks — Intersport Austria. Campaign performance: 17.3× Brand-halo ROAS; 5.81× SKU ROAS; 536,653 Impressions; 1.30% CTR. Sponsored Products and Sponsored Display generated 536,653 impressions, 5.81× SKU ROAS and 17.3× brand-halo ROAS in the first five weeks live.
• Challenger vs Incumbent: how two suppliers won the same RMN — 8-Brand Retail Media Benchmark (Pet Retail). Campaign performance: 127× Peak challenger ROAS; $65k Incumbent sponsored revenue; +182% CTR vs Skai benchmark. Eight anonymized pet-retail brands, two ad-set types, two playbooks. Challengers won efficiency; incumbents won scale.
• 5 weeks from signature to live across The Warehouse and Noel Leeming — The Warehouse Group (TWG). Campaign performance: +126.1% Sponsored Product CTR (NL + TW); +90.9% Banner CTR (NL + TW); 3.35× ROAS (Noel Leeming); 4.50% Sponsored Product CCR. Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
• Gradient boosting: how Bosch grew share without breaking relevance — Bosch (electronics retailer). Campaign performance: +36% Share of Voice; +121% Share of Clicks; +11.8% Share of Sales; 11.4 → 9.6 Avg click position (faster). Boosting sponsored products proportional to their organic relevance lifted Bosch's share-of-voice, clicks and sales — and improved average click position — without forcing fixed ad slots or hurting the customer experience.
• Brand campaigns on the Boardriders retailer site — Boardriders. Campaign performance: +38.4% Share of Voice uplift. +38.4% uplift in Share of Voice on the retailer website.
• Re-platforming attribution and ROAS reporting — SurfStitch. Campaign performance: +33% Attribution improvement; Higher Return on Ad Spend. Cleaner attribution unlocked a +33% reported ROAS improvement.
• Relevance-first retail media on a beauty retailer — Face the Future. Campaign performance: 2.2% Avg CTR with Relevance; -87.3% CTR when Bid replaced Relevance; -82.5% Overall desktop CTR drop. Average 2.2% CTR on promoted-item campaigns. Switching from Relevance to Bid collapsed CTR to 0.28%.

Explore Retail Media · Measurement standard