AUTOMATED PERSONALIZATION

Relevant Retail Media

Anyone that has worked on real eCommerce personalization understands that there are many cascading algorithms at every implicit and explicit micro-interaction a customer can make.

There is no single algorithm.

There is only one Retail Media platform in the world that competes ( and wins) in organic site Search and Personalisation, as well as in onsite Retail Media technology—this is the standard for Retail Media.

FOUNDING STORY

Particular Audience

Democratizing access to cutting-edge AI for consumers and online retailers. The inspiration, tech and market opportunity behind PA.

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MARKET MAP

Discovery Maturity Index

Discovery drives Awareness, feeds Consideration, enables Conversion.

AI has supercharged Discovery, reducing the workload for retailers and improving customer experiences.

Onsite Discovery ranges from keyword search and synonym solutions to advanced transformer-based vector AI.

Retail Media vendors should meet the same standards Discovery AI offers, many do not.

Request Free Discovery Audit

press

Particular Audience Named in The Leading 100 List

Particular Audience, a pioneer in AI-driven retail technology, proudly announced its inclusion in the Leading 100, featuring on the Nasdaq tower in Times Square. This esteemed recognition highlighted the company's groundbreaking advancements in hyper-personalization and retail media, solidifying its position as a leader in the retail technology landscape.

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press

TechCrunch Features Particular Audience Series A Funding

We’re excited to share our feature in TechCrunch following Particular Audience’s recent Series A funding announcement.

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community

Notes from Retail Media Summit 2024

"Keyword targeting is past its peak" -- Founder & CEO James Taylor appeared on stage for Particular Audience at SMG and Path to Purchase Institute's Retail Media Summit UK last week.

The best is yet to come in Retail Media.

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press

Particular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon

Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers.

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TL;DR

Flywheels-as-a-Service

We democratize the technology that makes Amazon great, for the rest of retail.

WORKING WITH US

White Glove Support

Beth, Head of Account Management talks about PA's service.

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WHITE GLOVE SUPPORT

We Provide a Fully Managed Service

Management consulting followed by implementation ensures you're never left with a strategy you can't action. We guide your team through every step regardless of the complexity.

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FAQ

Questions About PA

What does PA do?\\ \\ Toggle

Particular Audience applies machine learning in Search and Recommendations to drastically improve product discovery on an eCommerce website.

Particular Audience also offers various Pricing Intelligence solutions, as well as a Retail Media market place for supplier sponsored products for placement on multi-brand retail websites.

Where is PA based?\\ \\ Toggle

Particular Audience is a global company with offices in London, Sydney and Vancouver respectively servicing clients in EMEA, APAC and The Americas.

How does PA create value?\\ \\ Toggle

Particular Audience increases conversion rates, basket values and both customer and supplier loyalty through removing friction in product discovery. PA proves value through incrementality AB testing, engagement and attribution reporting, as well as longtail penetration testing.

How does PA democratize access to what makes Amazon great?\\ \\ Toggle

Amazon has a $40bn Retail Media business, built into a market leading search and recommendations stack. Revolutionizing how sellers can access buyers.

Particular Audience takes what makes Amazon great, and democratizes the technology for the rest of online retail.

PA does this with personalization, recommendation, search and bundling tools, powered by AI.

Join Us

We’re growing quickly, and always on the lookout for fresh minds.

Check out our open roles here

PA Products

Explore Our Products

Adaptive Transformer Search

Eliminate zero search results, harness the power of LLMs.

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[Adaptive Transformer Search\\ \\ Eliminate zero search results, harness the power of LLMs.\\ \\