Particular Audience

Democratizing access to cutting-edge AI for consumers and online retailers. The inspiration, tech and market opportunity behind PA.

What is PA?

Patrick shares his perspective on what Particular Audience is and what that means for online retailers to create the very best experiences for their customers.

Why did you join PA?

Patrick DiLoreto, Head of Product and former Head of eCommerce at PVH shares why he made the leap from customer to product leader at PA.

White Glove Support

Beth, Head of Account Management talks about PA's service.

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WHITE GLOVE SUPPORT

We Provide a Fully Managed Service

Management consulting followed by implementation ensures you're never left with a strategy you can't action. We guide your team through every step regardless of the complexity.

FAQ

Questions About PA


What does PA do?

Particular Audience applies machine learning in Search and Recommendations to drastically improve product discovery on an eCommerce website.

Particular Audience also offers various Pricing Intelligence solutions, as well as a Retail Media market place for supplier sponsored products for placement on multi-brand retail websites.

Where is PA based?

Particular Audience is a global company with offices in London, Sydney and Vancouver respectively servicing clients in EMEA, APAC and The Americas.

How does PA create value?

Particular Audience increases conversion rates, basket values and both customer and supplier loyalty through removing friction in product discovery. PA proves value through incrementality AB testing, engagement and attribution reporting, as well as longtail penetration testing.

Join Us

We’re growing quickly, and always on the lookout for fresh minds.

PA Products

Explore Our Products

Adaptive Transformer Search
Eliminate zero search results, harness the power of LLMs.
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Adaptive Transformer Search
Eliminate zero search results, harness the power of LLMs.
Multi-Modal Recs
Personalize every product list for every customer.
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Multi-Modal Recs
Personalize every product list for every customer.
Relevant Retail Media
Sponsored products built into personalization.
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Relevant Retail Media
Sponsored products built into personalization.
AI Product Bundles
Grow basket size with automated product bundles.
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AI Product Bundles
Grow basket size with automated product bundles.
Price Beat by Similar Inc
Real-time Price Policy automation.
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Price Beat by Similar Inc
Real-time Price Policy automation.
Visual Search & See Similar
Visual discovery powered by Computer Vision AI.
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Visual Search & See Similar
Visual discovery powered by Computer Vision AI.
Boost Merchandising
Scalable merchandising with full funnel impact.
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Boost Merchandising
Scalable merchandising with full funnel impact.