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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Merchandise Analytics

The merchandise insights required to automate promotion, allocation and make better buying decisions.

Data Services

Optimize Inventory

Now you can get the insights you need to take appropriate action on merchandise promotion, allocation and purchase depth.

Learn More About Boost Merchandising

Increase Trade & Co-Op Revenue

Arming buyers and ad-sales teams with the information they need to drive effective trade negotiation.

Basket mix analysis, competitive choice modelling, search analytics and dependency modelling all work to increase demand from brands to promote and influence their share of basket and share of voice.

Learn More About Retail Media

OUT OF STOCKS

A $984bn Problem

According to IHL, retailers alienate customers and lose billions due to poor inventory practices. Costing retailers an estimated $984bn globally.

Read The Report

INSIGHTS & ANALYTICS

Make Informed Decisions

Particular Audience leverages your omni-channel transactional, search and browse data to understand how your merchandising, assortment, allocation and availability helps or hinders your retail business.

Providing actionable insights to leverage across PA's Search, Merch, Recommendation and Retail Media product areas.

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Analytics-as-a-Service

Choice Modelling

Optimize assortment by looking at the sale rate of items against one another, when both items are considered in a journey.

Dependency Modelling

Identify items whose availability is depended upon for the sale of other items. Reducing the impact of stockouts on associated item conversion.

Allocation Intelligence

Geo-local stock depth analysis informs buying teams and merch migration decisions. Helping you meet demand, enable BOPIS and leverage store base fulfilment to minimize landed cost.

Demand Forecasting

Stock depth and size analysis leveraging year-over-year trend data.

Product Area Analysis

Measure how boost and recommendation tactics influence Value per Unit and associated metrics.

Basket Mix Analysis

Measure how bundling, boost and recommendation tactics influence basket mix and basket margin.

OUT OF STOCKS

50%of all store purchases start online21%of online orders are picked up instore1/3shopping trips experience out-of-stocks$984bnestimate cost of global stockouts$24.2bnof capital tied up in safety stock7-15%of inventory on the balance sheet is tied up

AI powered contextual commerce

Exceptional eCommerce starts here.

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