Particular Audience Particular Audience
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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

PA Partner Program

Refer, resell or build on Particular Audience. How the partner program works, who it suits, and what partners earn.

PA Partner Program

Why Partner with PA?

Team Enablement: Access to AI Training and Resources

Growth Planning: Co-Marketing & Joint Events

New Revenue: Lifetime (SI) Revenue Share & Co-Sell Roadmap Development

Whiteglove Support: 24hr Support from PA's Global Team

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Partner Options

System Integrators & Agencies\\ \\ Toggle

Work with retailers to implement PA products and services. Benefit from lifetime partnership so long as you remain an active PA Partner.

Referral & Channel Partners\\ \\ Toggle

Introduce qualifying eCommerce businesses to PA products and services.

Resellers\\ \\ Toggle

From time to time we partner with leading software and service house. Get in touch if you are interested in applying to become an approved reseller.

Perks

Partnership Benefits

~96% Time Saving\\ \\ Toggle

With PA, AI takes out most of the manual work in managing search and merch.

Drive New Revenue\\ \\ Toggle

AB tests demonstrate outperformance by PA, available on request.

Team Enablement & Elevation\\ \\ Toggle

Access to training, resources and certification on all things Retail AI.

Co-Marketing\\ \\ Toggle

Co-Marketing opportunities, content, webinars, and events.

Revenue Share\\ \\ Toggle

Lifetime Rev Share for Systems Integrators & Referral Agreements for Introducers.

Dedicated Support\\ \\ Toggle

24hr Support from PA's Global Team, and your own dedicated Partner Manager.

Lead Sharing\\ \\ Toggle

Generate leads through our network specific to your service strengths.

Co-Sell & Roadmap\\ \\ Toggle

We work with you to actively plan, pitch and deliver innovative roadmap to prospects.

Contact

24/7 Support

We guide your team through every step regardless of the complexity.

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Become a Partner

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PA Products

Explore Our Products

Adaptive Transformer Search

Eliminate zero search results, harness the power of LLMs.

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[Adaptive Transformer Search\\ \\ Eliminate zero search results, harness the power of LLMs.\\ \\

Multi-Modal Recs

Personalize every product list for every customer.

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[Multi-Modal Recs\\ \\ Personalize every product list for every customer.\\ \\

Relevant Retail Media

Sponsored products built into personalization.

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[Relevant Retail Media\\ \\ Sponsored products built into personalization.\\ \\

AI Product Bundles

Grow basket size with automated product bundles.

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[AI Product Bundles\\ \\ Grow basket size with automated product bundles.\\ \\

Price Beat by Similar Inc

Real-time Price Policy automation.

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[Price Beat by Similar Inc\\ \\ Real-time Price Policy automation.\\ \\

Visual Search & See Similar

Visual discovery powered by Computer Vision AI.

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[Visual Search & See Similar\\ \\ Visual discovery powered by Computer Vision AI.\\ \\

Boost Merchandising

Scalable merchandising with full funnel impact.

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[Boost Merchandising\\ \\ Scalable merchandising with full funnel impact.\\ \\

FAQ

Questions About PA

What does PA do?\\ \\ Toggle

Particular Audience applies machine learning in Search and Recommendations to drastically improve product discovery on an eCommerce website.

Particular Audience also offers various Pricing Intelligence solutions, as well as a Retail Media market place for supplier sponsored products for placement on multi-brand retail websites.

Where is PA based?\\ \\ Toggle

Particular Audience is a global company with offices in London, Sydney and Vancouver respectively servicing clients in EMEA, APAC and The Americas.

How does PA create value?\\ \\ Toggle

Particular Audience increases conversion rates, basket values and both customer and supplier loyalty through removing friction in product discovery. PA proves value through incrementality AB testing, engagement and attribution reporting, as well as longtail penetration testing.