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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

The retail operating system

One engine for every retail decision.

Particular Audience runs search, recommendations, retail media, pricing and promotion decisions on one engine — across your website, app, stores and AI assistants. Start with one product and add the rest on the same foundation.

Five pillars, one engine

Margin Management and Profit Rate Optimisation apply across every pillar.

Who it's for

Ecommerce, merchandising, pricing and retail media leaders at retailers and marketplaces, and the suppliers and brands who buy media from them.