In his approach to programming, Jackson considers himself ‘old school’. “In fact, I learned VBA from an old library book from the 90s! Frameworks can be great for prototyping, but I like to build from scratch wherever possible, especially when building products."
Speaking on his time as a VC, Jackson shared his insights about his key indicators for growth potential. “I was industry agnostic, but for B2C offerings, I specifically looked for products with potential for the creation of network effects, and Founders who understood how important these were – it’s telling that companies like Slack, Atlassian, Canva and Zoom have built in network effects. B2B products by their nature don’t need to be as viral as B2C, but the best ones do have potential for viral growth.”
Talking about his first week at Particular Audience, Jackson said “I’m excited to be working with a team who are really passionate about improving e-commerce experiences for both retailers and customers. After closely analysing the Similar product, the amount of potential I can see is astounding. In an unbelievably short time, the team has built out a product to more than rival its competitors. I'm keen to see Similar grow into something exceptional!”