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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

In The News

Discover the latest mentions of Particular Audience in the press. Learn how personalization tech can impact retailers and improve customer experience.

Press

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Press Particular Audience Named in The Leading 100 List

Particular Audience, a pioneer in AI-driven retail technology, proudly announced its inclusion in the Leading 100, featuring on the Nasdaq tower in Times Square. This esteemed recognition highlighted ...

5, Jul 2023 \| Betty Steward

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Press CMO Magazine Shares How DigiDirect Uses Particular Audience to Drive Revenue Growth

CMO Magazine recently shared how DigiDirect uses AI and product recommendation capabilities from Particular Audience to drive personalized experience digitally for customers.

0, Mar 2022 \| Rochelle Ritchie

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Press CEO and Founder James Taylor Shares the Value of Contextual Advertising in a Third Party Cookieless World on the Platform Diaries Podcast

In an interview with Shane Williams for the Platform Diaries Podcast, James Taylor discusses the death of third party cookies, how to personalize customer experiences without violating personal inform...

2, Mar 2022 \| Caitlin McCartney

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Press Particular Audience Unveils Revolutionary ‘Adaptive Transformer Search’ Solving the $300 Billion eCommerce Search Problem

Brand new AI-powered site search understands shopper intent, capable of reducing zero-search results by up to 70%.

3, Mar 2022 \| Lindsay Hatton

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Press CEO and Founder James Taylor Speaks to Netflixication of Ecommerce and Product Personalization on At The Coalface Podcast

Particular Audience Founder and CEO James Taylor recently featured on leading eCommerce tech podcast At The Coalface Podcast.

3, Mar 2022 \| Rochelle Ritchie

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Press TechCrunch Features Particular Audience Series A Funding

We’re excited to share our feature in TechCrunch following Particular Audience’s recent Series A funding announcement.

4, Feb 2022 \| Rochelle Ritchie

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Press CEO and Founder James Taylor Shares the Benefit of Using Product Data NOT Customer Data to Engage Customers on Add to Cart

Particular Audience Founder and CEO James Taylor recently featured on leading Australian eCommerce podcast Add to Cart.

2, Feb 2022 \| Rochelle Ritchie

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Press Head of Ecommerce at Tommy Hilfiger & Calvin Klein Joins Ecommerce Tech Startup Particular Audience to Lead Product

Aussie tech platform Particular Audience expands leadership team after recent $10 million Series A funding. Bringing market leading retail expertise in-house to help retailers provide intuitive and pe...

2, Feb 2022 \| Rochelle Ritchie

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Press Australian Financial Review Exclusive on Particular Audience Series A Funding

We’re excited to share our feature in Australian Financial Review following Particular Audience’s recent Series A funding announcement.

2, Jan 2022 \| Rochelle Ritchie

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Press Particular Audience raises $10m to break down data silos in eCommerce and help retailers take on Amazon

Particular Audience has raised $10m in Series A funding to democratize Amazon’s data and technology capabilities for retailers and online shoppers.

4, Dec 2021 \| The PR Group

Our Products

Retail Media

Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.

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Recommendations

Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata.

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Price Beat

2x conversions with real time, MAP compliant competitor price beat technology that guarantees you always have the best price.

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Bundles

Automate product bundles using advanced AI. Drive up to 60% increase in Units Per Transaction, performance pricing available.

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