A: Hi, sure thing. A few years ago now, I had a pretty serious accident. An accident that meant I couldn’t continue what I was currently doing. While I was in the hospital recovering, I was researching what I was going to do next.
For a little while, I focused on cryptocurrency with a few friends. We even started our own consulting service.
It was around this time that I started hearing about what James was doing at PA. Pretty soon after that I reached out to James to see if I could invest. With my background in crypto, I had a special interest in supporting a SaaS company which wanted to make a decentralized play - focusing on using item data, not customer data to provide optimized experiences for retailers.
From 2017, I was an early investor at the company. Soon after that, I started chatting with James more and more.
One day, I sent James a list of growth opportunities for the business. The response I got from James was - “These are great. Can you come in and implement them?”
This is when I started working for James, learning the ropes and shadowing him mainly, as my background wasn’t in business development.
It started with just us, we hustled to get what we wanted, then brought in a couple of others, friends Josh and Arbs (more on that in a future blog post). I have too many stories of what that first year entailed. It was scrappy. It allowed us to grow quickly after that.