Named a “$100 billion media opportunity for retailers” by BCG, Retail Retail Media platforms enable multi-brand retailers to monetize their site traffic by selling ad placement on their websites for suppliers and brands to market directly to the end consumer. Think Google Ads or Amazon Advertising marketing platforms democratized and localized for every retailer.
Retail Media is scalable, high margin ad revenue enabling retailers to increase their monthly bottom line from as little as $5k to as much as $10m, relative to their traffic.
Brands and suppliers can pay per click to have their products featured in a product carousel, on a category or listing page, or sponsored keyword search result. All of this is accomplished while a retailer retains direct control over which strategies and placements of their website are “biddable”, ensuring the customer gets the most relevant experience possible.
Unique to PA Retail Media, when electing to use hybrid relevance strategies, customers are provided the most personalized experience, where ads are only deployed if a product is predicted for a specific consumer through our recommendations machine learning models.
Did you know top search results can deliver ~30% of sales. It stands to reason that brands that rank (or pay to rank) higher will get more sales. It’s thinking like this that netted Amazon US$39bn from their Retail Media business in 2021 alone.
Platforms, like PA Retail Media, allow for all retailers to have this same Amazon-like Retail Media functionality. The bonus is that you don’t need to be Amazon to access it. So, retailers can generate more revenue from ad sales, the shopper receives the most contextually relevant product first (with easier and faster checkout time), and the brand uses their conversion marketing funds efficiently. It’s win-win-win.