Patrick is excited to hit the ground running, joining in January, 2022. He has said:
“I can say with confidence that Particular Audience understands what is shaping the future landscape of eCommerce, focusing on creating intuitive personalized experiences for each customer.
We're single minded when we say effective personalization is more about understanding someone's context, and less about understanding who they are.
Our specific focus on item data, while ensuring customer personal details remain private, is an ethos and approach to eCommerce personalization that I strongly align with. The product and values of Particular Audience not only match my beliefs, but also my vision of where eCommerce will go in the future, especially as we continue to discuss a world protecting customer privacy without access to third party cookies.”
Alongside Patrick DiLoreto, Particular Audience has also welcomed Andrew Weaver as Head of Engineering and Rochelle Ritchie as Head of Marketing. Combining a collective 45+ years of experience to help shape the future of website experience for customers and retailers alike.