Since starting at PA, Search has been one of my favorite products to work on. The feedback I heard from the market was of a repetitive nature: getting search ‘right’ for eCommerce retailers is difficult and problematic. Anecdotes of how configuring some of the most advanced (and really awesome) search products is overly complex, resulting in underutilized technology that isn't performing as expected. Stories of many search products that over promise and under deliver.
None of this was news to me as I’ve experienced these challenges first hand while running an eCommerce business in the past. Search is one of the most complex but essential problems to solve in eCommerce; customers demand it, and if you can get it right the ability to convert these customers is 5x+ greater than others on site.
At PA we set out to fix this, building a product that can solve for some of the most advanced complexities of product search while being flexible, modular, and hands on, ‘simple’ enough for business users to understand. We’ve demystified the intimidation factor search configuration previously held on retailers, giving the ability to adjust advanced configuration in a market leading UI without making code level changes via our API.
Our newly released advanced settings manage for the complexities of catalog item data, accounting for edge cases across verticals that often present challenges for document retrieval. We’ve given more sophisticated control to our clients to manage query settings, merchandising within search results to align with business requirements.
Layered on top, personalized Search from PA takes the merchandising element of search to another level, using machine learning to tailor relevant results to each user query. Most eCommerce retailers struggle with the complexity of integrating and configuring personalized search, many completely unable to accomplish this. For our clients already using PA Recommendations, we’ve built personalized Search in a way that allows personalization to be quickly enabled and trained, without any additional configuration on their end.
Sounds simple enough, hey?