Particular Audience, a pioneer in AI-driven retail technology, proudly announced its inclusion in the Leading 100, featuring on the Nasdaq tower in Times Square. This esteemed recognition highlighted the company's groundbreaking advancements in hyper-personalization and retail media, solidifying its position as a leader in the retail technology landscape.

The Leading 100 List, curated by The Lead, honors the top 100 companies that are revolutionizing the fashion, retail, and technology sectors. Particular Audience's innovative approach to retail technology, especially in the realm of AI-driven hyper-personalization, earned it a spot among the industry's most influential players.

"We are ecstatic to be recognized as one of the Leading 100," said James Taylor, CEO of Particular Audience. "Our commitment to leveraging AI for hyper-personalization is transforming the eCommerce experience. This accolade is a testament to our dedication to pushing the boundaries of not only what is possible, but what drives material profit uplift for brands and retailers."

"I am immensely proud to recognize this year’s Leading 100, a group that embodies the spirit of transformation and ingenuity," said Sonal Gandhi, Chief Content Officer at The Lead. "These startups are the architects of tomorrow, creating solutions that will ensure the fashion, beauty, and consumer industries not only meet but exceed the expectations of a digital-first world."

Langton McCombe, Commercial and Delivery Lead North America, collected the award on stage at The Lead Summit in New York.

"Being honored among the Leading 100 at the Lead Summit award ceremony in NYC, is testament to what we have built at Particular Audience. Making the top 25 for eCommerce-specific solutions highlights our commitment to innovation in digital retail," said Langton.

As the first AI-powered retail media platform, Particular Audience powers search and recommendation for both organic and sponsored products through advanced AI, applying sentence transformers—the same technology that powers ChatGPT and was initially developed by Google for language translation—in eCommerce search. Additionally, the company's use of advanced multimodal machine learning in personalized recommenders further enhances its ability to provide tailored shopping experiences.

The impact of Particular Audience's technology on retail media is profound. While the global average clickthrough rate (CTR) for retail media advertising stands at 0.39% (according to data from Skai), Particular Audience's AI-powered retail media solutions achieve an impressive 1.1% CTR—a staggering +182% improvement. This remarkable performance underscores the effectiveness of Particular Audience's AI in optimizing retail media campaigns.