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Trending Retail Media on Your Digital Storefront: Overcoming Fears and Unlocking New Revenue

In this post, we’ll unpack the common fears surrounding retail media—brand control, internal resourcing, potential supplier conflicts, and more—and show how a measured, customer-first approach can all...

5, Mar 2026 \| Carolin Atherton

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Trending ChatGPT Apps & Ads

“We plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation.” — Fidji Simo

0, Jan 2026 \| James Taylor

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Trending Amazon Retail Ad Service: What It Means for Retail Media

"Brand Advertisers are screaming out for consolidated entry points in an increasingly fragmented market. Lauren Livak of The Digital Shelf Institute recently shared at NRF in New York that brands, on ...

1, Jan 2025 \| James Taylor

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Trending Amazon's Rufus AI: What It Means For Search & Retail Media... And What Can Other Retailers Do About It?

"𝘙𝘶𝘧𝘶𝘴 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘴𝘩𝘰𝘱 𝘰𝘯 𝘈𝘮𝘢𝘻𝘰𝘯, 𝘴𝘰 𝘪𝘵 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘩𝘰𝘸 𝘣𝘳𝘢𝘯𝘥𝘴 𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘦 𝘵𝘩𝘦𝘪...

2, Jan 2025 \| James Taylor

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Trending On-Site: The most obvious application for AI/ML in retail media is on-site search

Andrew Lipsman of Media, Ads + Commerce presented at Shoptalk in Las Vegas, in March 2024, on 'The Future of Retail Media 2024'.

3, Mar 2024 \| James Taylor

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Trending How Retailers Can Prepare for a Cookieless Future

As the death of third party cookies approaches, retailers are adapting to data privacy challenges with cookieless solutions that deliver better CX and drive more revenue.

3, Jun 2022 \| Caitlin McCartney

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Trending 3 Ways Consumer Spending Changes in a Recession

In times of financial uncertainty, consumers seek out brands they trust, as well as better value for money. Retailers can meet the moment and prepare for a recession by embracing new technology and ad...

4, Jun 2022 \| Caitlin McCartney

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Trending How to Leverage AI for Customer Experience in Ecommerce

Given the possibilities AI holds, it’s essential to pinpoint how this technology can be leveraged to meet your customers' needs and enhance their experience with your company.

3, Jun 2022 \| Caitlin McCartney

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Trending 3 Ways Data Privacy is Reshaping Ecommerce

Privacy-related changes sweeping the internet are reshaping ecommerce. In this article, we’ll look at three key ways data privacy is reshaping eCommerce, and discuss how marketers and retailers can ad...

3, Jun 2022 \| Caitlin McCartney

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Trending 4 Ways Retailers Can Optimize in a Downturn

A look at the playbook of tactics that convert in periods of economic change.

0, May 2022 \| Caitlin McCartney

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Trending 3 Trends Shaping the Future of Commerce

Retailers are using cutting edge technologies and new strategies to provide better customer experiences and sell more online. This includes AI assisted cross selling, leading with a privacy first appr...

0, May 2022 \| Caitlin McCartney

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Trending Customer Data Platforms, the Future of Personalization in Ecommerce?

Personalization is more than just a trending topic, it’s the future of ecommerce and digital marketing. Marketers are looking to improve CX in a time of uncertainty, with many turning to Customer Data...

6, Feb 2022 \| James Taylor & Caitlin McCartney

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Trending 3 Ways Personalization Improves Customer Experience in Ecommerce

How do you ensure every customer who visits a website has an incredible experience? Enter personalization.

4, Feb 2022 \| Patrick DiLoreto & Caitlin McCartney

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Trending Advertising Is Dead, Long Live Retail Media

Without access to third-party cookies, marketers need to rethink the most effective ways to utilize data to optimize for sales and conversions, not to mention better CX. Retail Media presents an incre...

4, Feb 2022 \| James Taylor & Caitlin McCartney

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