The conversation wrapped up with James and Jason discussing the future of personalization and the web in general.
James said, “Personalization wins when you don’t have to use search. It wins when you land on a website and it's got the item you’re looking for without you needing to search for it.”
With over 85% of the content on Netflix being consumed via a Recommendations methodology, not a Search methodology, the hypothesis of James and PA, is that this level of personalized recommendations will be the future way of engagement online.
This speaks more broadly to principles PA was founded on, in fact, our parent company is called Anamantic (a mix of ‘analogous’, similarity between items, and ‘semantic’). The inventor of the Web, Tim-Burners Lee, envisioned Web 3 as a ‘semantic’ web, so any discussion about Web 3.0 and how users look to engage in the future is right up our alley.
To listen to the full episode you can find it on Spotify here or Apple Music here.