Community

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Community The Rise of Compound AI Startups: Why Particular Audience Is Leading the Charge

In the era of AI, the compound startup model has gained particular relevance. AI startups today face intense competition and rapidly evolving technology. A strategy emerging for defensibility is to cr...

5, Mar 2025 \| Caroline Atherton

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Community How To Dramatically Improve AdOps & Trading Efficiency

A fully automated retail media platform can be a game-changer for agency AdOps and trading teams. The technology delivers stronger performance metrics, streamlined operations, and expanded revenue opp...

5, Feb 2025 \| Catherine Bolin

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Community Notes from Retail Media Summit 2024

"Keyword targeting is past its peak" -- Founder & CEO James Taylor appeared on stage for Particular Audience at SMG and Path to Purchase Institute's Retail Media Summit UK last week. The best is yet t...

4, Oct 2024 \| Betty Steward

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Community 2022 EOY Product Memo

Head of Product Patrick Diloreto reflects on a year of development and innovation at Particular Audience.

4, Dec 2022 \| Patrick DiLoreto

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Community Q&A with Fabio Cancemi: Senior Account Manager at Particular Audience

Meet Fabio Cancemi, Senior Account Manager at Particular Audience.

2, Aug 2022 \| Caitlin McCartney

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Community Q&A with Mukul Jaggi: Data Analyst at Particular Audience

Meet Mukul Jaggi, a Data Analyst at Particular Audience.

1, Jun 2022 \| Rochelle Ritchie

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Community Q&A with Sahan Wimalasiri: Senior DevOps Engineer at Particular Audience

Meet Sahan Wimalasiri, Senior DevOps Engineer at Particular Audience. At work, Sahan leads DevOps optimization for the company. Outside of work, Sahan is fascinated with how AI can automate his life. ...

1, Jun 2022 \| Rochelle Ritchie

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Community Q&A with Murtaza Ali: Team Lead at Particular Audience

Meet Murtaza Ali, Development Team Lead at Particular Audience.

3, May 2022 \| Rochelle Ritchie

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Community Q&A with Josh, Tom, Arbs and Paul: Expansion to the UK and a Tale at PA

An interview with the team who helped build the Particular Audience UK office, meet Arbnor Beciri, Josh Flynn, Tom Dredge and Paul Aguele.

1, May 2022 \| Rochelle Ritchie

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Community Quarterly Product Update

Patrick DiLoreto, Head of Product, breaks down the major developments in product at Particular Audience.

0, May 2022 \| Patrick DiLoreto

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Community Q&A with Beth Smith: GM of UK and Head of AM at Particular Audience

Next up in our blog series 'People of PA’, meet Beth Smith, Global Head of Account Management and GM of the UK office.

2, Apr 2022 \| Caitlin McCartney

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Community Here’s a Peek Inside the Annual PA Executive Offsite

Last month, leaders at Particular Audience (PA) met in Kangaroo Valley for the annual executive offsite to discuss planned outcomes for 2022, strategy and alignment.

2, Apr 2022 \| Rochelle Ritchie

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Community Q&A with Lindsay Hatton: GM of North America and Head of BD at Particular Audience

Meet Lindsay Hatton, the General Manager of North America and Head of Business Development at Particular Audience.

4, Mar 2022 \| Rochelle Ritchie

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Community Why Every Startup Needs a Growth Engineer

Growth teams are the ‘secret sauce’ in the recipe for startup success. Some might call it marketing by engineers, or engineering by marketers; either way a growth engineer will help you communicate th...

4, Dec 2020 \| Caitlin McCartney

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Community Does a Startup Need an Office?

Does a start-up really need an office? We reflected on the things we love about work (mentorship, fireside chats, whiteboarding, post-it-note-a-thons, Friday drinks!) and realised that we NEEDED a spa...

4, Dec 2020 \| James Taylor

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